SPRINGER
Thank you to everyone who joined us.
This day and evening will stay in our memories for a long time.
A community-first wellness club where 4,000+ real people drive OYESS’ growth through genuine connection and shared experiences.
We lead OYESS’ brand and communication worldwide — fueling rapid growth through a bold rebrand and a cross-channel, social-first approach.
Leading the full rebrand for Springer — elevating artisanal heritage into a contemporary, premium brand experience.
As the lead agency for the organic bakery chain Springer, Max & Doris is responsible for the brand’s entire communication ecosystem. We developed the brand and communication strategy, repositioned the brand, led the rebrand, redesigned the packaging, and built a cross-media, social-first approach that we continuously bring to life across all channels. Springer is a seventh-generation organic bakery with eight locations across Northern Germany, celebrated for its artisanal and ethically produced baked goods. The bakery also supplies prestigious luxury hotels such as the Hotel Vier Jahreszeiten in Hamburg — so chances are, even Taylor Swift has already tasted their pastries.
Community project
Community building, Events & Community Activation, Strategy, Social
Strategy, Brand Design, Packaging, Social, Print
Strategy, Brand Design, Packaging, Social, Print
