OYESS MOMENTS
Thank you to everyone who joined us.
This day and evening will stay in our memories for a long time.
A community-first wellness club where 4,000+ real people drive OYESS’ growth through genuine connection and shared experiences.
We lead OYESS’ brand and communication worldwide — fueling rapid growth through a bold rebrand and a cross-channel, social-first approach.
Leading the full rebrand for Springer — elevating artisanal heritage into a contemporary, premium brand experience.
With OYESS Moments, we launched the brand as a Community-First initiative — and it has grown into one of the strongest brand communities in the beauty space: a self-organized Wellness & Self-Care Club that drives OYESS’ rapid growth. From day one, the brand was built through real people and real connection. Today, the community includes more than 4,000 opinion leaders across the DACH region. The love for the brand runs deep — friendships have formed, and members actively create and share content for the community and its products entirely on their own, without any incentives.
Community project
Community building, Events & Community Activation, Strategy, Social
Strategy, Brand Design, Packaging, Social, Print
Strategy, Brand Design, Packaging, Social, Print
